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A recent report by Brand Finance ranked the world's countries by their national brand value.
South Korea came in at 10th place with a brand value worth 2 trillion dollars.
In first place was the United States with a national brand value of 25.9 trillion dollars. The company used three pillars to calculate a dollar value to a nation's global image.
The first pillar is goods and services, which includes tourism, market size and trade rules.
The second pillar is society, which includes quality of life, corporate ethics, corruption and cultural image.
The third pillar is investment, which includes talent retention, technology, R&D, taxation and regulation.
South Korea came in at 10th place with a brand value worth 2 trillion dollars.
In first place was the United States with a national brand value of 25.9 trillion dollars. The company used three pillars to calculate a dollar value to a nation's global image.
The first pillar is goods and services, which includes tourism, market size and trade rules.
The second pillar is society, which includes quality of life, corporate ethics, corruption and cultural image.
The third pillar is investment, which includes talent retention, technology, R&D, taxation and regulation.
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